Online shopping has grown rapidly in recent years, and it’s not showing signs of slowing down. Why is online shopping so popular? Consumers cited the top three reasons they shop online are convenience, bargains, and speed (via Raconteur). While live shops can provide some of the same perks as online shopping, e-commerce has a unique advantage over live shops when it comes to convenient, quick shopping. When looking at trends, it’s always important to look to the giants, and Amazon, the leading e-commerce shop, shows no signs of slowing down (via Forbes). As e-commerce’s global growth continues, many shop owners and businesses know the profitability of investing in an online shop; however, they still haven’t equipped their business with e-catalog software. If your business isn't ready for the global wave of e-commerce, there is no better time to equip yourself than now. Here are 3 reasons your business needs e-catalog software.
1. E-catalog software allows you to expand your global reach.
eMarketer estimated that B2C e-commerce sales topped $1.2 trillion globally last year (via MivaMerchant). With more and more people turning to online shopping, e-commerce offers shops and businesses owners of all sizes an opportunity for international sales. An online shop is open 24/7 to customers around the globe, so you can receive orders from people halfway across the world while you sleep! It’s a low-effort way to gain customers and make your products available to an enormous client base.
E-catalog software helps you organize your online shop for search engine optimization so that people around the world can find your shop and you can harness these global sales. When you list your products online, e-catalog software enables you to make search-friendly product names, so you can gain SEO for your store from the products you are already selling. Additionally, e-catalogs allow you to localize online shops with different languages, images, currencies, and more, so you can cater to specific geographic markets.
2. E-catalog software is cost effective.
Online stores and e-catalog software is cost effective. Unlike opening a new physical location, online shops cost little to nothing to open at the start. There are many free options that make opening an online shop easy, and there are plenty of free or low-cost tools available online to help beginners in the first steps of the process. Additionally, you don’t have to pay new employees or worry about printing new materials and advertisements.
While you should pay for online advertising, the costs are often minimal and have a much bigger ROI because you reach a large international audience, rather than a small localized one. Additionally, online ads are specifically targeted to those who show interest in your products, rather than a physical ad that is shown to any passerby, regardless of possible interest.
3. E-catalogs provide awesome online inventory with great insight.
With an e-catalog, you can reduce human errors by keeping your inventory online. Easily update stock, add or remove products, upload new photos, and more with the click of a button. Your online inventory can also do more work than your in-store inventory by giving you detailed sales analysis and reports about your online consumers. Useful apps in e-catalog shops can help you track shoppers as they browse, so you can see which items they put in their shopping cart but don’t purchase, where in your site they linger longest, and which parts of your shop they like and dislike. All of these consumer browsing habits can be integrated into your decisions about your online and live shop and help you make inventory choices in the future.
One of the biggest reasons to get e-catalog software is because it’s low risk. Many softwares offer a free trial, so you can test it out and see how you feel before deciding whether to continue. With e-catalog software, you don’t have anything to lose - only sales to gain - so give it a try and report back with your thoughts and results.