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Every sales leader knows that time is money. But the axiom is especially relevant in the highly competitive consumer packaged goods (CPG) market, with its elevated market saturation and low consumer switching costs. To ensure maximum productivity, sales-related activities need to be well thought-out and budgeted smartly time-wise. This is where route and activity planning applications come in.

So what do leading sale route planner and activity planning applications afford CPG field sales teams? They make the most efficient use of sales reps’ and merchandisers’ time so that they accomplish more in less time and visit more customers per day while spending less time on the road. This leads to bigger sales volumes.

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Making the most out of every work day

Schedules can be planned on a map and routes set for the most direct itinerary to follow in the shortest possible time-frame, optimized by scheduling nearby customers on the same day. A map view with navigation capability and color-coded pins representing different customers allows instant visualization of all meetings and routes for the day.

Sales managers are on top and in the loop

Route and activity planning also serves the specific needs of sales managers. Besides being able to structure their sales reps’ days, managers can monitor all activities in the field and view the geo-tagged details of each activity, action time, and the next activity for follow up—with a single click.

Leave no opportunity unturned

Designated users can see when the last activity took place and when the next activity is planned. This way, they know which customers are due for a sales call and can ensure that all customers are being visited at the proper frequency. Customers, contacts, leads and sales calls are always in sync with route accounting.

True mobility is key

Reps and managers can see schedules in a calendar view and have reminders sent to their personal calendars and smartphones, so they can be accessed anywhere, anytime.  A good route and activity planning app also runs on any platform on any tablet and can function in offline mode, for times when connectivity is problematic.

That’s not all, folks

For anyone looking to improve the performance of their CPG field sales team, route and activity planning makes a huge difference. We’ve mentioned only some of the capabilities above. For a short walk-through of how the software works in Pepperi, click here.

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About The Author

Stacey Woods
Stacey Woods
Stacey Woods is the Senior Business Development Manager at Pepperi. She has extensive experience in B2B sales and understands the many benefits that can be gained by automating and syncing the different sales channels in a company.