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If you are a B2B sales manager, but were born after 1990, you may not be familiar with the ‘9 to 5’ working day. For all of you, this is what it meant…

You arrive at the office at 9am, fresh and ready to face the day. You’re at your desk all morning before taking a full hour for lunch to eat and talk to friends (no social media). You remain at your desk until 5pm when you go home, spend quality time with your family and DO NOT check your emails. This is repeated 5 days a week. Saturday and Sunday are spent relaxing – it was known as the ‘weekend’ when there was no work. (I know! Shocker!)

Nowadays, there is no ‘9 to 5’. There is only 24/7. We are online and mobile. Constantly.

So, because there is no escape, you’ll need the tools to cope. And one must-have tool to keep your sales reps on top of things, is a mobile CRM solution.

If you’re wondering what is so ‘must-have’ about this software, look at these four facts…

1.      Online accessibility to sales information can seal the deal

As you are probably aware, timeliness can make the difference between a new customer and a lost sale. But no one is contactable in the office anymore, especially not your sales reps. So how can they react quickly to a new prospect?  Without access to vital customer information, will they have to wait till they get back to the office to prepare a quote or follow-up? Will the customer wait for them?

With a mobile CRM solution, your sales reps have all the data they need on hand to reply to new prospects with pricing guidelines, product information, emails and more, directly from their mobile devices. It’s a quick and simple way to reach out to customers wherever they are, saving valuable time to be used for other sales-related matters.

2.      You can offer first-class customer service

A mobile CRM app has a wide-reaching impact on your whole business.

If a customer has an urgent query but it’s the weekend, how do you respond? Without mobile access to your data, your customer will have to wait. But if they don’t want to wait, it’s very easy to move their business elsewhere thanks to increasing global competition.

With a mobile CRM solution, you have the capability of handling and responding to your customer concerns and questions, immediately, without allowing the issue to escalate further.

With mobility and the right software, sales reps are connected to the customer service team, so any customer question can be sent directly to the right person from wherever they are in the world.

3.      Mobile CRM leads to an increase in sales

Back in the days of the 9 to 5 working week, paper was everywhere. Filing cabinets full of quotes, order forms, customer agreements and more were stored neatly away for easy access. But access was only easy if you were in the office. If you were out on the road, you had no way of knowing what your customer had previously bought, or what their credit terms were.

Thankfully, paper is on the way out, which is not only good for the environment, but also good for your sales. With your mobile CRM app loaded up with data, sales reps can check on past communications, the latest promotions, and previous orders. Making it so much easier to consult with customers and advise on future purchases and encourage more B2B orders.

By using CRM as a preparation tool, sales reps can up-sell and cross-sell in real-time. Mobile CRM helps you see into the future without a crystal ball

The B2B industry is growing. Not just nationally, but internationally. As the world gets smaller, your competition is getting bigger - much, much bigger. So, getting ahead of the competition must be one of your main objectives.

A mobile CRM solution can help by providing critical data to help you make accurate and focused forecasts about your customers future needs and how your product or service can meet those needs.

Accurate forecasting enables you to plan your future marketing campaigns and interactions with your customers. This vital information will help your sales teams sell more, close more deals and increase your future revenue.

4.      Personalization is made easy with a mobile CRM tool

According to a report by Accenture in 2017, 81% of consumers want brands to get to know them and understand their individual needs. That’s a big ask. How can you get to know your customers better?

With a mobile CRM tool, you can use all your data for analysis. Whether you need to review buying history, demographics or send an email campaign, customer analysis helps you get to know your customers better.

This list is just a few of the mind-blowing facts about a mobile CRM solution, but there are many more.

About The Author

Stacey Woods
Stacey Woods
Stacey Woods is the Senior Business Development Manager at Pepperi. She has extensive experience in B2B sales and understands the many benefits that can be gained by automating and syncing the different sales channels in a company.