Are you a business that hasn’t yet integrated an online ordering system? Maybe you don’t know what all the hype is about, or maybe you feel like the way you are currently doing business is fine and you don’t need to change anything. Well, if you haven’t yet jumped on the online-ordering ship, here are 5 reasons you should embrace online ordering today.
1. Numbers don’t lie.
As a business owner, you know that numbers don’t lie. Well, listen to these figures: according to Destination CRM, one billion people around the world are predicted to make purchases online in 2014 (via 5 Reasons Small Businesses Have Not Embraced Online Ordering). When the vast majority of customers are purchasing online, these numbers are telling you there is no reason not to sell your products on the web. So what’s stopping you? Even if you already have a strong customer base that orders in your shop, implementing online ordering can still benefit you. Why?
2. You can reach beyond your local customers.
Embracing it allows you to reach a whole new demographic. If one billion people are predicted to shop online this year, that gives you one billion possible new customers! Compare this with your local possibilities, and the statistics clearly favor opening up to ordering online. Considering the cost factors of setting up an online ordering system, you don’t have much to lose. You can even opt for a free online ordering system at first until you feel comfortable to upgrade to one with more features and tools. Top order-taking apps have been proven to increase sales up to 28 percent.
3. Any business can benefit.
Retail giants, such as major department stores, were some of the first businesses to sell their products online, but recently, online ordering has caught on with a variety of other types of commercial sectors. All types of businesses, including grocery stores, boutique fashion clothing shops, and even perishable food delivery stores, are noticing the benefits of online ordering systems.
Pizza Hut and KFC recently made it possible for their customers to order online from any device with a web browser, including smartphones and Xboxes, The Wall Street Journal reported.
“Online ordering is a science,” Pizza Hut’s Chief Digital Officer says in a Wall Street Journal article, adding that as much as 60% of Pizza Hut’s orders are placed online.
For stores in almost every sector, the science of online ordering is proving to be beyond beneficial, as its giving business owners plenty of opportunities they hadn’t imagined before.
4. It make's it easier than ever before to oversee inventory.
One of the biggest challenges of running a store is keeping track of inventory, and a big setback to opening a new branch is the added challenge of new inventory. However, an online store offers no inventory obstacles. Online ordering updates your inventory automatically. Changes to inventory, pricing, and special discounts can be made instantly, so you never need to worry about changing price tags or barcodes. Additionally, human accounting and customer service errors are reduced because everything is automated, taking a burden off of you and your team.
You can see one example of the benefits of online ordering by looking at Boston Pizza, a giant corporate-owned pizza chain in Canada that has 350 restaurants across the country. They began investigating the move towards online ordering and eventually chose a system that featured upselling tools. After making the move to online ordering, they noted the added accuracy benefits (via Hospitality Technology).
5. An online ordering system instantly increases upselling, advertising & customer loyalty programs benefits.
Ultimately, online ordering is very cost effective because the cost of advertising is relatively low when you factor in the advertising you receive through social media and customer loyalty programs. Engaging customers through social media and encouraging them to physically come shop in your store has a much lower return rate than offering redeemable online coupons. Additionally, built-in upselling features on online ordering systems are a great way to instantly encourage customers to buy more.
Online ordering is the way of the future. It’s never too late start integrating it into your systems, but the sooner your business jumps on board, the sooner you can take advantage of getting to the top of your market for online sales. What are your thoughts about the benefits of integrating online ordering system?