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Post updated: February 26, 2017

For an app developer seeking to create an iPad sales rep app , there are certain steps to take to ensure that the final product isn’t just good but is absolutely great. If you are an app developer creating a new sales app, it’s important that before beginning, you know what you should pay attention to so your app shines. After taking a look at the leading iPad sales rep apps on the market and studying what works and what doesn’t, here are 5 steps to great iPad sales apps. Take a look and make sure yours is on the right track.

1) Understand your sales rep app’s purpose.

Of course your general purpose is to develop a sales rep app, but do you know your app’s true purpose? There’s no way to know what your app’s specific purpose is if you haven’t yet identified your target audience. Are you trying to create a sales rep app for wholesalers, small or medium sized businesses, enterprises, or for niche market sales teams?

After you have streamlined your target audience, you can get more specific about your purpose. Do you want to help sales reps communicate better, or are you focused on improving task management? Great sales rep apps do it all, but sales rep apps that stand out excel in one specific area. Choose which you are going to focus on, so your app can be both comprehensive in general and excellent in a specific arena.

2) Develop killer features.

There are some features a sales rep app can’t do without, such as offline access and integration with CRM partners. Other features will set your app apart from the crowd.

Before you begin, outline mandatory features to make sure you have these bases covered. When considering offline access and partner integration, it’s important to consider this during every step of your app development, not as an afterthought.

Additionally, consider how your sales rep app will keep teams in the know and help them communicate better. Your communication features should strive to build off of the applications teams naturally use, combining task management tools with messaging utilities to keep updates to a minimum.

3) Fine tune user experience.

It’s critical that you fine tune UX at every stage of your app development. Consistently test your app with real sales people so you can prepare for any potential barriers as they arise, not after it’s too late.

4) Secure yourself.

Apps have access to secure sales and business information, including sensitive product and customer information, price lists, orders, and more. It’s critical that you demonstrate your app is secure and has the right encryption and authentication measures, both for users within the company and for data shared with clients. Test your app not just for UX, but for security as well, and get feedback from reps to see how your app fares before deployment.

5) Use what’s in plain sight.

As with any app development, it’s important not to get so caught up developing new features that you forget what’s already built-in to the device. Use elements such as the device’s phone, camera, GPS, calendar, and chat to your advantage to build features, rather than trying to do it yourself. Create an app that utilizes tools your reps already use, such as email, calendar, or maps, to make your app user friendly and easier for you to design.

There is no one-size-fits-all recipe for developing a perfect sales rep app, but these steps can help you get on the path to success. Of course, there are many other great tips to developing a killer sales rep app. Do you have any to share?

About The Author

Stacey Woods
Stacey Woods
Stacey Woods is the Senior Business Development Manager at Pepperi. She has extensive experience in B2B sales and understands the many benefits that can be gained by automating and syncing the different sales channels in a company.