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If you work in the customer relationship management industry, you are probably well versed in popular CRM tools such as Salesforce. However, there are a plethora of multi-faceted tools that can enable you to manage your customer relationships depending on your specific needs. If you aren’t already utilizing these, here are 5 tools everyone in the CRM industry should be using.

                    1.        Nimble for social media CRM

Nimble is one of the hottest products in the market for managing social media connections with customers. Nimble gives you valuable insights into contacts in the context of various social media accounts, Chrome, Gmail, Google Apps, Hootsuite, and much more to help you track who’s talking in your networks and with whom to connect, so you don’t have to scurry back and forth between multiple accounts. Additionally, their Smart Contacts Chrome App takes this one step further by collecting contact information, emails, social conversations from Google +, Twitter, Facebook, LinkedIn, AngelList, Instagram and more, as well as relevant insights into a single Chrome extension.

                    2.        Applane CRMfor handling sales cycle

Applane CRM helps you track your progress so no stone remains uncovered throughout the sales cycle progress. It helps you manage tasks from start to finish - mining data to initiating discussions, identifying possible leads and opportunities, and even submitting proposals and closing deals. Additionally, reports and analytics show you identify rooms for growth.

                    3.        Yesware for managing customer emails

In today’s world of fast-paced communications, it can be hard to keep up with customer emails. Luckily, Yesware is here to help you with every part of the email process. Yesware alerts you when emails are opened and links are clicked and ensures you stay on top of your responses with follow up reminders. It even passes the most viable leads on to you so you know which prospects to contact when. Don’t worry about trying to manually analyze what’s working and what’s not - Yesware’s awesome analytics are built right in to your Gmail, Outlook, Firefox, or Chrome.


                    4.        Spaces to share and collaborate

Moxie has come out with Spaces, a great tool for connecting across departments and channels (including social media, chat, email, and more). It keeps offices connected so everyone is on the same page, making it easier for you to provide fluid, consistent service to your customers. The software is fully encrypted and allows you to talk, share files, and ensure communications are going to the right channels so keeping in touch with one another around the globe is easy and seamless.

                    5.        Freshdesk for easy customer service

While Zendesk has long been the king of customer service programs, Freshdesk is making a name for itself due to its intuitive design and broad customization options. Freshdesk allows you to categorize ticket types, create problem sub-categories, and create uniquely detailed response tickets. Additionally, Freshdesk makes customer service fun - imitating a game experience so customer service reps get rewarded for their great service and you can track how your reps are managing tickets. Another huge perk is the connection with the Knowledgebase that allows you to create a modern FAQ straight from the questions your customers are really asking most frequently.

These tools are great to use alone or in conjunction with the other CRM tools you already use. Let us know which are your favorites and what you think of our picks - we’re always searching for new ways to improve the customer relationship managing industry.

About The Author

Stacey Woods
Stacey Woods
Stacey Woods is the Senior Business Development Manager at Pepperi. She has extensive experience in B2B sales and understands the many benefits that can be gained by automating and syncing the different sales channels in a company.