AAB Fashion, the Australian distributor of cosmetics and hair-care products, has considerably boosted its B2B sales—within three months of implementing Pepperi.
Check out some of the key business benefits they report having attained so far:
- AAB clients using the Mobile Storefront increased their spending by more than 60%
- Self-service orders placed online have grown by 22%
- Due to the app’s mobility and convenience, customers order more often
- Several new customers have been won over from the competition
- Reps spend less time on order-taking and more on developing new business
- Information about products, e.g. stock on hand, helps customers decide what to order
- Tiered pricing, which gives buyers the option for lower per-unit prices with bigger order volume, has led to increased average order size
AAB is not new to Pepperi, having rolled out Pepperi Sales Force Automation to its field sales reps 4 years ago. AAB's customers and reps can easily complete sales orders with features such as:
- Field sales reps help customers select products and place orders
- Display relevant products and pricing information to individual customers
- Access to key data such as customer order history
- Cross-selling and upselling recommendations
- Managers can view sales activities per product and sales rep, review detailed customer data, schedule calls and meetings with customers, and more
AAB’s CEO Lee Silverstein had this to say about Pepperi Sales Automation together with the B2B Mobile Storefront: “They’re a business game changer, allowing us to manage more than 10,000 SKUs with ease across multiple selling platforms for different users among customers and reps.”
About The Author
Stacey Woods
Stacey Woods is the Senior Business Development Manager at Pepperi. She has extensive experience in B2B sales and understands the many benefits that can be gained by automating and syncing the different sales channels in a company.
