A well-known contender in the Australian home and giftware arena, Swish Collection specialises in "everything Christmas". The family-owned company offers unique and innovative collections, from licensed artists that are exclusive in the Australian market to its own Swishmas brand.
Swish produces a fresh comprehensive range of items each season with hundreds of new designs in coordinated themes. With a short but intense selling season, it is critical that their reps know up-to-date inventory levels and enter orders into the system as soon as possible, in order to maximise sales.
The company also wanted to be able to identify fast-selling products lines earlier in the season so they could be reordered from the manufacturer. In the past, by the time they found out a line was popular, it was too late and sales were lost.
Swish Collection deployed SupeRep™ sellware with its reps in the field and integrated it to MYOB. With SupeRep™ on their tablets, reps have up to date information about all products, including videos of moving and musical items and can proactively implement promotions and access updated inventory. Integration to MYOB allows reps to instantly upload orders and download updated inventory information. Their sales process is now completely automated.
Swish Collection can now keep its finger on the pulse and be informed early about top selling items, giving them the opportunity to reorder before they are sold out.
“By implementing SupeRep™ and integrating it to MYOB, our reps can maximize sales in the highly competitive Christmas market,” say co-owners Joel and Jason Farberman.