When some people think of sales reps, the first thing that comes to their mind is the overly persistent car salesmen, intrusive cold caller, or invasive door-to-door marketer. However, you probably know that the last thing a sales rep wants is to be unpopular. In contrast, a sales rep hopes to build meaningful client relationships while promoting their company’s product in a positive light. Unfortunately, it’s easy to become unpopular in the highly competitive world of sales, both among your customers and other sales reps.
Want to know how to become unpopular in the sales rep world? Make these mistakes...
Fail to respect boundaries.
Whether online, at a front door, or during a personal conversation - don’t intrude. People want their privacy to be respected, and one of the easiest ways to become unpopular is by intruding where you aren’t welcome. This does more than annoy clients: it can cast your product and company in a negative light.
Every time you interact with other clients or possible customers, it’s vital to remember no one has to give you their time. This is especially important to keep in mind when you make cold calls or during other times of first contact with potential leads. Don’t ever try to force someone - whether on a call or during a networking event - to hear your point of view or your pitch. Always check to make sure it’s a good time before chatting, be polite and respectful, and most importantly, always thank them for their time.
Be a plastic sales rep.
Be real, not a script reader. No one likes a person who tries too hard to be accepted. It’s important to cultivate genuine relationships with your fellow sales reps and clients, not to be a carbon copy to try to fit the image of what you think a sales rep should be. Be yourself, it’s the most valuable tool you have for relating to your prospects.
Forget to do your research.
One of the easiest ways to become unpopular in any business arena is to be uneducated about the colleagues or prospects you talk to. If you communicate with a fellow sales rep or possible client and are ignorant about pertinent details you should know, it communicates that you don’t feel they are important enough to know about.
Always stay on the game of remembering names and researching your competition on LinkedIn or other social sites so you never stumble for important information.
This is probably the most common mistake sales reps make to become unpopular. Not listening is not only disrespectful to others but also can make you miss out on vital details that help you sell better and connect better with others in the industry. When you meet people at networking events or conferences, really listen when they introduce themselves and talk to you. A sincere listener is one of the most valuable personality traits you can have in the business world today. People loved to be listened to, and when they feel you are genuinely interested, they are more likely to respond with feelings of affection and friendliness towards you.
Of course, there are plenty of ways to become unpopular in the sales world, but avoiding these common mistakes can improve your chances of being loved, not abhorred. Got any more tips for how to avoid becoming unpopular? We would love to hear.