Furniture manufacturers and wholesalers face increasing competition, eroding margins and changing buyer expectations. The marketplace is evolving, and with it sales professionals must adapt quickly by identifying and seizing opportunities before their competitors do. Many have either replaced or are in the process of replacing their basic order-taking tools – legacy web-based or rudimentary mobile sales apps – with sophisticated mobile sales apps to improve sales on the road, at showrooms, and at key trade shows including High Point, coming up at the end of the month.
In addition to flawless catalog order taking capabilities, furniture sales reps require the following capabilities to enable sales agility and making the most of every interaction with their clients:
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Case in Point
Howard Miller, the world’s largest manufacturer of clock and display cabinets, employs 100+ sales reps across the world. Equipped with a sophisticated mobile sales platform, Howard Miller has seen a surge in trade show sales and lead generation, recording its highest sales in eight years. Read how Howard Miller broke their B2B sales records at trade shows.
