<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=514655702027379&amp;ev=PageView&amp;noscript=1">

Brammer Group, the leading pan-European added value distributor of industrial maintenance, repair and overhaul (MRO) products, has chosen to equip its field sales teams with Pepperi sales rep app.

Pepperi was the only solution we found that responded to all our requirements, while providing a unique combination of catalog, order taking and CRM that works both offline and online.

Brammer Group is a €788 million business employing over 3,200 people across 350+ locations and more than 700 field sales people, serving more than 100,000 customers in every manufacturing sector. With more than 3.5 million product lines, the company has at least 350,000 items in stock at any one time. Headquartered in the UK, Brammer is traded on the London Stock Exchange (BRAM BRAMMER PLC ORD 20P).

“With our diverse sales teams, large number of products and customers and complex organizational structure, our enterprise requirements were not simple,” said Anthony Ward, Brammer’s Program Manager. “We also wanted integration to our two legacy ERP systems and Microsoft Dynamics CRM. “Pepperi was the only solution we found that responded to all our requirements, while providing a unique combination of catalog, order taking and CRM that works both offline and online.”

“Improving our sales by giving our field staff  customers’ relevant business intelligence while on the go and improving the communication between our Buck and Hickman and Brammer sales teams is a strategic initiative within Brammer,” says Kevin Lacey, Brammer’s Marketing Director. “Pepperi functionality and  commitment to work closely with us to achieve our goals were key factors in choosing Pepperi.”

Brammer successfully integrated Pepperi with its Kerridge ERP systems and with Microsoft Dynamics. Sales teams and managers are using custom-built dashboards to present accounts’ statistics based on integrated data from these systems.

About The Author

Stacey Woods
Stacey Woods
Stacey Woods is the Senior Business Development Manager at Pepperi. She has extensive experience in B2B sales and understands the many benefits that can be gained by automating and syncing the different sales channels in a company.