In 2018, most B2B brands and wholesalers are aware that using B2B eCommerce is no longer a choice. But there are still some companies that aren’t taking advantage of the many benefits that B2B eCommerce solutions can offer.
Whether you’re considering taking the plunge or still not convinced you need it, below are some of the benefits it can bring to your business.
Grow and upscale your business
There are many ways to grow your business but B2B eCommerce solutions offer increased revenue without big investments like opening new offices and hiring more people. An advanced and powerful eCommerce platform can quickly and efficiently increase your sales as orders can be placed 24/7 either online or offline.
The right solution can provide your customers with a seamless and enjoyable experience that speeds up their buying process; offers discounts and trade promotions to encourage up-selling and cross-selling; encourages further sales through loyalty programs, and more.
Reach new customers
94% of B2B buyers research what they want to buy online before committing. This means that if you don’t have an eCommerce presence, your products won’t even be in the running. You can attract new customers by being visible online and make it easy for potential customers to find you. Make sure to leverage the power of search engines with your SEO efforts.
Stay Ahead of the Competition
Although B2B eCommerce is becoming more popular, not all companies have recognized how critical it is to make the investment. Even though 90% of CEO’s know that eCommerce will affect their industry, only 15% are actively executing a digital strategy. As a result, if you invest in a platform now, you can take advantage of what it has to offer before anyone else and be ahead of the competition.
More efficient selling process
Automation of manual routine tasks means less human error and faster order turn around times, not only keeping your customers happy but also shortening your order-to-cash cycle. This leaves your sales reps with time to focus on more important sales related tasks, which machines can’t do - advising, consulting and building stronger customer relationships to promote repeat and further sales in the future.
Understand your business
A B2B eCommerce site integrated with your CRM and ERP will provide you with full visibility into all your customer data. You can see complete order histories, personalized pricing, as well as instant insight into stock availability. You will have a holistic understanding of all your business processes and a 360° view with real-time knowledge of any problems or bottlenecks in the supply chain. With improved access to business analytics you will be able to make better business decisions to optimize all your operations.
One platform for your entire sales process
There is no doubt that integration is the way forward. By choosing one platform from which you can manage every part of the sales process including order-taking, route accounting, retail execution and delivery, you can benefit from increased efficiency.
An automated platform is the future of B2B sales and B2B eCommerce solutions are a good place to start.