Facing fierce competition from other brands and price pressure from online retailers, eyewear manufacturers need to reduce their cost of doing business by finding new ways to improve their sales operations productivity.
Here are seven ways top eyewear brands are leveraging technology to enhance the productivity of their sales operations:
1. Automated order taking on-site with an e-catalog
Matsuda provides their reps with a stunning e-catalog that is constantly updated with new product, campaign and inventory information. Sales reps take orders directly in the catalog, which works offline. By automating the sales process, Matsuda increased the efficiency of its sales team, enabling their sales reps to take orders faster and visit more customers every day.
2. Frame board management for quick and efficient order taking
OGI Eyewear made order taking fast and simple through frame board management: when visiting a point-of-sale, the sales rep can quickly perform a stock count and receive recommendations for stock replenishment. The rep can then decide what to do for each item: replenish or not, replace slow moving products, etc.
3. Fewer input errors with digital order entry
Angel Eyes enhanced customer satisfaction by reducing order-taking errors by 99%. When reps take orders, they can see recent inventory levels and item availability. Retailers get an order summary immediately, so they know exactly which items to expect and when.
4. Orders go directly to ERP, saving on administrative work
By integrating their mobile sales app with their ERP system, OGI Eyewear eliminated the need for data entry by office workers. Bi-directional ERP integration seamlessly connects their sales and back-end operations and shortens order-to-cash time, while ensuring that item, inventory and sales data are always in sync.
5. Campaign automation increases order size and moves the right products
New sales campaigns, planned by management and automatically applied to the e-catalog, help reps sell more and faster. Sales managers at Angel Eyes head office easily create and publish special offers and promotions.
6. Sales force management, control and benchmark
Managers at DITA track sales rep daily activities and success. This enables them to incentivize reps and customers, sell more of specific products, introduce new items and entice new customers.
7. More sales through an online B2B storefront
When customers can place and track orders themselves 24/7 through a self-service portal, this frees up valuable time for sales reps. Angel Eyes is leveraging its B2B storefront to enable their sales reps to focus on interacting with large strategic customers, as well as business development; the smaller, more remote customers order online.
These are just a few of the ways savvy sales professionals in the eyewear industry are taking advantage of the latest technological developments. More and more sales productivity enhancers are constantly emerging…stay tuned.
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