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Post updated: February 26, 2017

We all like free things, but when it comes to sales apps, free isn’t always better. As a sales rep, you know that you get the value you pay for, and free apps often don’t give you the same features and tools a paid app gives you. While there are many great free tools on the market, it’s important to understand your team’s needs to assess the smartest decision for you.

How do you get the most bang for your buck, whether choosing paid or free sales apps, invest wisely. Here are some tips for how to determine whether free or paid apps are right for you.

Do your research.

Make sure to fully research any app you are considering using before beginning to use it with your team. Check current users’ reviews and check to see if the app integrates with accounting, CRM, and communication systems your team already uses.

Many free sales apps offer limited integration, while paid apps can be synced to the tools your team is familiar with and already uses. For teams who are just starting out to use a new app, it’s important that the change is as seamless and simple as possible so that they can continue to work effectively with the new app rather than get frustrated and give up.

Less apps are more effective.

Free apps are often great for doing one thing well. However, rather than adding many different free apps with only one functionality, consider spending the money on a paid app that offers more features. Using multiple apps can create hassle and data-entry mistakes if they aren’t synchronized, while one comprehensive app that does it all is more likely to be embraced and effective with your team. Look for apps that can do it all, rather than trying to save money by adding many different free apps.

Consider speed and appearance.

Sure, apps are about providing functionality, but as a sales reps, appearances matter. Free apps often don’t provide the same level of speed and professional appearance as paid apps, which can be detrimental when trying to connect with a client or display a product catalog. Additionally, free apps sometimes limit your functionality or ask you to pay for features, which can be frustrating if you need to access the feature in front of a client.

Try before you buy.

With any paid app, try a free trial before you invest. Free trials allow you to test out the product before making a commitment, so before you leap, you can find out how the app works with your team. Get feedback as individuals and teams test out the app so you know whether it’s a smart purchase.

If you have a large sales company, sometimes it is smarter to buy apps for just a few team members before purchasing an app for everyone to use. Consider deploying the app slowly at first and learning their feedback before making the decision to use the app with everyone.

Also, remember apps that work well for some teams don’t work well for others. Small sales teams that are locally based benefit from different features than large, regionally or globally dispersed teams.

There are plenty of great free sales apps, but when it comes to an all-inclusive apps, it’s most likely better to invest in a quality app. Remember that your tools reflect you as a sales rep. Would you rather wear a cheap, ill-fitting suit or spend money on one that reflects professionalism and reliability? Your technological tools are similar to your clothes because they reflect the care you put into your appearance and how you will deliver to clients. Let us know your ideas and experiences of free and paid apps.


About The Author

Stacey Woods
Stacey Woods
Stacey Woods is the Senior Business Development Manager at Pepperi. She has extensive experience in B2B sales and understands the many benefits that can be gained by automating and syncing the different sales channels in a company.