Last week, Star Wars: The Force Awakens, hit theaters, breaking box office records with its estimated $238 million opening weekend in the U.S. alone. The Star Wars realm pits light against dark, good against evil, with its hallmark phrase spoken by fans worldwide, “May The Force be with you.”
What if businesses could tap into a “force” that would increase efficiency, productivity, and ultimately, their bottom line?
While we’re not tapping into a mystical, ancient power that connects all living things in the universe to do business (though that would be cool), we’ve developed a technology that can breathe new life into B2B sales for manufacturers and wholesalers, a space that is often still in the dark ages of pen-to-paper order taking.
We believe Pepperi’s mobile sales automation solution is a disruptive “force” sales teams can access to transform the way B2B sales are conducted.
Harnessing this force is important right now. Many analysts are predicting the death of the B2B salesman due to the rise of e-commerce. If that’s the case, now is the time for sales people to elevate themselves by adding strategic value to the business, using the force of today’s mobile technology.
There are so many technologies available today that can streamline the work of salespeople and enable them to take on additional responsibilities. Mobile is the first, and most important of these. According to Forrester Research, 71% of enterprises believe mobility is a top priority for their organizations. Companies that do not adapt to the new world order that mobility is creating will be left behind. Transforming B2B sales, using a tool like Pepperi’s, from paper-based catalogs, order forms, customer surveys and audit reports to digital formats enabled by mobile technology will go a long way in streamlining the sales process.
In addition, these tools can leverage mobile devices’ geolocation capabilities for more efficient sales route planning and business development trips. For example, our customer, OGI Eyewear, which manufactures and sells its branded eyewear portfolio to retail optical and independent optical stores worldwide, equips its sales force with mobile tools featuring geo-location services and complete customer data to locate prospective clients in a specific area, ramping up new customer acquisition using a data-driven approach.
Finally, integration between sales tools and other platforms including ERPs, accounting software, and Mobile Application Management solutions can make sales teams more efficient by cutting back on back-office order processing, and provide greater visibility for overall team management.
All of these capabilities packaged together in one system are a true force for a sales team. Used effectively, companies can see order sizes increase over 20% and order processing costs reduced by up to 30%.
So, while some are predicting the “Death of a B2B Salesman,” if salespeople effectively harness “The Force” of our mobile sales automation solution, they can transform themselves into the new, more powerful and more strategic players that companies need.