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As a business owner, you should constantly strive to improve your clients’ overall experience, and their buying experience is one of the easiest areas to improve because you can control their experience from start to finish. According to the experts at TOPO, improving the buyers’ experience relies on giving them what they want (via FunnelHolic). While that may seem simple, you probably know that it’s not as basic as it seems. Sometimes it can be difficult to know where to begin and what goals to target to effectively achieve a better experience for your customers. Should you focus on delivering better customer service during the process, or is delivering speed and convenience more important? We’ve compiled the best ways you can improve your clients’ buying experience.

Concentrate on building convenience through online tools

Your customers want a buying experience that is as convenient as possible. For many of these customers, ordering online is the answer. In fact, more than 80% of internet users have purchased something online (via CPC Strategy). Even for those who don’t order online, creating a set of online tools that makes it as easy as possible for them to access information about how to buy your products can greatly enhance their overall experience because they won’t need to put in extra effort for company and product information.


iPad apps and other online tools can help you achieve the convenience your customers want and are easy to integrate with little extra effort. Use online catalogs with detailed product descriptions and high-quality photos to better communicate the product with customers before they buy, and make contacting post-sale easy in case there are any problems. In-app chat can also deliver convenient communication and quick customer service if issues arise.

Demonstrate reliability through privacy security and top customer service.

Privacy is important for both clients and sellers, so ensure your customers feel secure when buying items by making security measures and privacy policies clear and easy to access. Customers want to know they can trust their private information in your hands and also look towards sellers to provide a point of dependability during sales, which can be achieved through reliable customer service. Making errors with clients’ orders or making the transaction process long or difficult transactions also make you seem like a less reliable seller. Use data-entry tools from sales apps or CRM systems to make sure customer details are correct, and communicate your privacy policies so customers feel secure.

Don’t forget about the importance of user experience.

The number one rule of sales is to make your customers’ experience as easy and enjoyable as possible. iPad apps can help both you and your clients complete fluid transactions easily and securely. Impress your clients by making buying easy, intuitive, and natural with an awesome feature-based iPad sales tool that can simplify both you and the users’ experience. Ask your customers and team for regular feedback on how the tools work for them and adjust accordingly.

There are plenty of ways to improve your customers’ buying experience, but focusing on these target areas is a supreme starting point. We would love to hear from ways that you have improved your customers’ buying experience, or about other tips you have.

About The Author

Stacey Woods
Stacey Woods
Stacey Woods is the Senior Business Development Manager at Pepperi. She has extensive experience in B2B sales and understands the many benefits that can be gained by automating and syncing the different sales channels in a company.