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Mobile sales tools and particularly sales rep apps on Android or iOS have become increasingly popular in the last decade as the use of smartphones and tablets in the workplace has become more common.

Sales reps spend a lot of time out of the office and need to be 100% productive all the time. While in the field they need to collaborate with colleagues, process orders anytime, anywhere and access relevant customer information including sales history.

Here are 5 ways sales rep apps can help brands and wholesalers increase their team’s overall productivity.

1. Automate your order processing

According to Forbes nearly 64.8% of reps’ time is spent on processing activities as opposed to actually selling. Field sales software will streamline and automate administrative tasks, such as order taking, getting approvals, sending quotations so reps can spend more time focusing on selling. This is especially true for complex B2B orders – an app will simplify assigning future order dates, multiple shipment addresses or splitting an order by delivery date.

2. Promote your brand and products

But sales tools do more than just take orders. Use the sales rep app on Android or iOS to showcase all your products on an attractive e-catalog.  You can maintain different e-catalogs for different seasons, currencies, and markets and provide your reps with a different e-catalog than your buyers use on your web or mobile storefront. Clinch deals by presenting marketing collateral such as videos, instructions and how-to demos that promote your brand, all of which keep a prospect engaged during a sales pitch – and therefore more likely to buy.

3. Personalize your customers experience

Personalization is significant in any sales relationship and a sales rep app on Android can help you provide a more personalized buying experience for your customers. They supply vital knowledge about buyer behaviors, past orders, their decision-making process and gives an insight into their engagement activity. These sales analysis tools allow sales reps to send the right messages to the right people at the right time in a personalized way, increasing their likelihood of buying.

4. Seamless ERP integration

Many brands and wholesalers are still using multiple sales apps at once which can be confusing and time-consuming for everyone involved. It leads to delayed or unprocessed orders as they get ‘lost’ in the system. The chance of human error increases as the order information gets passed around between different departments. Integrating all your mobile applications with your ERP or accounting system will transact business at the point of sale quickly and accurately. All your internal teams such as finance, support and shipping are notified in real-time, so everyone is clear who is responsible for the next step in the process – resulting in a far more productive workforce.

5. Improve communication with your team

Sales managers must be in touch with their team to ensure they are productive. With field staff out on the road it can be tough to schedule a time to meet in person, but you need to check in regularly to get a feel for how they’re performing.

A mobile sales rep app on any Android or iOS device will allow you to have your finger on the pulse. Sales tasks can be distributed among your reps and traced and tracked by team managers. You can assign each rep to their own territories and customers, set sales goals, and monitor sales performance metrics using dashboards and reports.

Native apps for iOS and Android can help your business transform the customer experience and improve the way your sales teams work. For sales managers, this means your team hitting their targets, increasing productivity and having more opportunities to sell.

About The Author

Stacey Woods
Stacey Woods
Stacey Woods is the Senior Business Development Manager at Pepperi. She has extensive experience in B2B sales and understands the many benefits that can be gained by automating and syncing the different sales channels in a company.