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You’ve heard you must have the latest B2B sales solutions but you’re still not sure. Should you invest in the technology if it’s just a fad? Should you spend money on a new wholesale eCommerce solution only to find that no one will use it? Let us help you make up your mind.

Read on to find out why investing in a wholesale eCommerce platform must be your next step and see how wholesale and eCommerce are inextricably linked.

The truth bomb

It’s very difficult to talk about B2B eCommerce without mentioning the biggest fact about it  - the global B2B eCommerce market will reach $6.7 trillion by 2020. The industry is huge. And impossible to ignore.

Perhaps the biggest sign that B2B eCommerce is sticking around is that the big brands and wholesalers aren’t ignoring it – they are jumping on the bandwagon having decided that it’s worth investing in.

Want to grow your business?

With B2B eCommerce you can, and you will. As the wholesale market moves further to online channels, new markets come closer. You can reach new customers that were previously unknown to you or not cost-effective to service. By removing geographic barriers with a multi-lingual and multi-currency solution, you can expand your business globally.

Excellent customer experience is the driving factor

The shift to online shopping has come from modern millennial B2B buyers who are accustomed to researching, comparing, consulting and purchasing with a simple click. B2B buyers want that experience too.

The mistake that wholesalers have made in the past is not making their user experience a high priority. But B2B buyers are the same as consumers, they expect engaging content, and an enjoyable buying experience – not just a long list of SKUs.

By incorporating the best elements of a user experience; images, video, detailed product details and ease-of-use across all devices; you can create a B2B site that provides a more meaningful experience for your customers, encouraging return visits and increased revenue.

It will reduce your costs

Once you have made your initial investment in your eCommerce platform, the ROI will come much sooner than you think.

Because customers have 24/7 access to product information, the call volume to your customer service department will reduce leading to lower costs of your customer support team.

An FAQ section or knowledge base on your eCommerce platform will also reduce calls on commonly requested information. And even more importantly, an eCommerce portal with order management and tracking functionalities means customers can self-serve.

What this means is extra selling time for your sales team – so not just lower costs but increased revenue too.

Showcase your products

When your B2B buyers buy from you, they are not just skimming through a catalog; they are searching for specific information to solve a particular challenge. Your e-catalog software has to showcase your products, so they can find what they need quickly and easily. When done correctly, it can be used as a sales accelerator, compelling your customers to take advantage of price promotions and special discounts.

The B2B world is changing. To keep up you need an B2B online sales platform to make your sales process easier, faster and more effective. There’s no doubt the future of wholesale will include eCommerce for years to come.

About The Author

Stacey Woods
Stacey Woods
Stacey Woods is the Senior Business Development Manager at Pepperi. She has extensive experience in B2B sales and understands the many benefits that can be gained by automating and syncing the different sales channels in a company.