Small businesses are great, but often clients choose bigger businesses because they trust that these corporations will have a reliable reputation since they already have many satisfied clients. Small businesses are swimming in a large sea against corporate giants; however, don’t worry, you don’t need to sink even if your competition is bigger than you. Any minnow can look like a shark if they know how to appear larger than they are, so make your small business appear bigger with these helpful tips.
Consider how your contact information reflects your size
Even if you’re the only employee at your business, or you work with a small team or from home, your potential clients don’t need to know that. So how do you look big even if you’re small? Fake it until you make it. It’s important that your contact information reflects a big business. Of course, you need a professional email address with your company’s name if you don’t have one already. But don’t just think about email – consider what you look like when people look for your mailing address or phone number. Businesses with only a single phone number and unofficial address don’t convey big enterprises. To list multiple addresses this even if you have a single small office or work from home, ask friends or family members, preferably those located in different regions or across the globe, to use their address. Then, make your main address a professional corporate address by using a mailbox service. It’s also important to look big when people call. Invest in an 800 number that can be forwarded to your cell phone, and add multiple extensions or dial options to be directed to different departments when they call. Even if all the extensions lead to the same voicemail box, it makes you look like you have a larger staff and business than you do.
Think about your online appearance
First of all, having a professionally designed website isn’t even a question, it’s a necessity for businesses today. Your online presence is your way to showcase your business to the world, so invest in making it look professional. Pay attention to your social media as well and create official business accounts separated from your personal account and update them regularly with automated tools like
Use the tools the giants use
Big businesses use big tools. Luckily, it’s easy for you to jump on board and use the low-cost or even free tools to make yourself appear bigger than you are. A good place to start is by integrating Google Apps for Business so you can seamlessly access your email, contacts, and calendar from multiple devices. Also, search for other tools in your industry that your competition uses and try them out on your team. There are plenty of great sales and task management software apps, communication apps, and more available for free or on a trial basis. Hopefully this guide can serve as a good starting point for you to fluff up your business’s image. Check out these 50 awesome ideas to make your small business appear bigger from Secret Entourage for more ideas, and let us know if you have any suggestions to add.