Vision Expo West in Las Vegas is one of the eyecare industry’s leading events. Last year alone, the event drew more than 15,620 industry and eyecare professionals, with 444 companies from 72 countries exhibiting, so if you’re in the eyewear business -- this is where you’ll want to be in September.
However, as much as it’s a great opportunity to connect with others in the industry and drive new business, trade shows are hectic in nature and demand sales reps’ best organization and multi-tasking skills. Sales reps manning the booth need to take orders fast, so customers aren’t waiting and potential sales are not lost. They need to be accurate so that order entry errors are minimized, and they need to be skillful to effectively up-sell and cross-sell.
Mobile sales automation apps support sales reps by giving them the tools to take orders quickly and efficiently, even large, complex orders. The sophisticated apps provide recommendations for up-selling and cross-selling to increase order size, and they can work offline to ensure that the sales rep is productive, even when internet access is sketchy…a big improvement on the old paper and pen days.
So, if you’re planning on exhibiting at Vision Expo West, install a mobile sales automation app on your tablet or smartphone and bring it with you instead of bulky catalogs and order books - those days are now gone.
Now let’s see how mobile sales automation works in your favor and will help you boost sales at Vision Expo West:
Take better orders - mobile sales automation replaces the old pen and paper method of order taking. With the touch of a finger, sales reps can create new orders for existing and new customers and reduce the error-prone task of filling out endless paperwork. Angel Eyes eyewear, for example, were able to eliminate 99% of errors made by manual order placing and submission just by implementing Pepperi’s mobile sales automation software.
Vivid catalogs - use the tablet’s features to show a customer a full, colorful e-catalog with product specs and customer-specific pricing according to how much they buy and how often they place an order. You also have a better chance of closing more deals when customers can easily find what they’re looking for and see the product from different angles, view multiple colors, and see exactly how much they will pay for a purchase.
Access to inventory - using mobile sales automation ensures sales reps avoid back-ordering with immediate access to real-time inventory and can focus on selling in-stock items. If certain items are temporarily out of stock, you can direct customers to similar items and offer them discounts to encourage them to try these new products.
Upsell and cross-sell - Images of the packages can be uploaded to the sales reps’ tablets, with a button displaying them automatically added to the e-catalog. Upselling and cross-selling are literally at their fingertips.
Capture more leads - use the app to create a trade show customized form to enter new customers’ information or even better scan them in. Make sure all information gathered at the show will be available to sales reps, customer service, and management so everyone can stay on track and evaluate the company's goals (conversion rates, number of new leads generated at the show , etc).
Take notes - with access to their contact information and order history, take notes of what customers are saying at the show-which products they liked and didn’t like, what can make their next order better. The next time a sales rep handles that customer's order, they will have valuable information to create a better customer experience. Make sure the app you choose also supports ERP integration and eliminates the need for duplicate data entry, a feature which OGI Eyewear used to create a more efficient sales process.
Encourage Self-Service - instead of waiting in line, customers can place their own orders via a user-friendly and intuitive B2B e-commerce storefront that replicates the B2C shopping experience everyone is so familiar with. They will have access to their own pricing, promotions and favorites lists. Make sure they are set-up in advance of the show and let the orders roll in.
Send personal emails - always follow up after a show. Consider sending a thank you email before sending the actual invoice, or a welcome email when receiving new clients. It’s important your customers know you value them and they're more likely to remain your customers if you acknowledge that.
These are just some ways you can use mobile sales automation at Vision Expo West to increase sales with the best mobile CRM app. Don’t miss the chance to create a powerful impression on customers and potential customers coming to your booth. A trade show is the perfect time to boost sales and build great customer relations and a mobile sales app can help you do that.
Still need convincing? See what Pepperi customers at Vision Expo East 2016 have to say...