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In today’s demanding, online B2B world, it’s becoming more essential that you respond to your customers ‘need for speed’.

Retailers want to buy products 'their way', demanding a choice of products, purchasing channels, payment terms and shipping options (to name a few) while also expecting to get Amazon-like fulfillment service levels (read - speed and customer experience).

B2B Sales order management software can speed up your order processing and improve fulfillment services levels by offering the following benefits:

Regain control of your sales order cycle

Although the increase in choice contributes
to improved customer satisfaction, it also heightens the level of complexity of
each order, and the challenges faced by CPG brands and wholesalers.

In order to mitigate the risks associated with increasing volume and complexity of B2B sales, sales order management software provides a single, unified view, of all sales orders and merchandise return. It lets you view, edit and monitor them from the moment an order is placed, through approvals, to invoicing and fulfillment.

It eliminates siloed data and processes, replacing them with a single, real-time, consolidated view across your customer facing channels.

With an order management system, not only can you handle efficiently a specific order - you get to focus on the complete picture. Meet your buyers’ 'need for speed' by delivering the fast, accurate and seamless experience they demand while improving your operational efficiency.

Speed approvals and fulfillment

Using workflows configured for your
specific requirements, an order management solution can automate much of the order
processing cycle. It streamlines quote-to-order processes, automating approval
processes just the way you want.

It minimizes errors, routes orders to the
relevant warehouse or distribution center, and makes sure your ERP (and other
business systems) is always up-to-date. This can help to reduce delays, and
ensure your customers aren’t waiting too long for delivery.

Use data to your advantage

It’s not all about speed – sales order
management software allows you to gain valuable insights into your business.

For example, sell-through visibility will support informed production decisions or enable you to devise campaigns to promote 'dead' inventory. You will gain order-to-cash insights (e.g. order fulfillment issues, buying trends), together with omnichannel analytics such as channel effectiveness, and optimizing the channel mix.

You’ll be able to improve forecasting, procurement
decisions and allow for intelligent stock replenishment to occur.

To summarize - in order to keep up with the growing volume and complexity of B2B omnichannel sales, you need sales order management software to provide you with control, flexibility and scale.

About The Author

Stacey Woods
Stacey Woods
Stacey Woods is the Senior Business Development Manager at Pepperi. She has extensive experience in B2B sales and understands the many benefits that can be gained by automating and syncing the different sales channels in a company.