The jewelry sales industry has changed tremendously over the years. With all of the advances in technology and the new tools available to sales reps, it is extremely important that you start to take advantage of everything at your disposal. At the same time, you want to make sure you don’t get trigger happy and start purchasing a bunch of unnecessary programs in hopes that they will somehow magically increase your sales. Let’s narrow down some of the best options available for reps that want to help make the sales process a little easier and more convenient.
The sales industry in general has become much more tech driven than ever before. The integration of technology into jewelry sales has helped reps make sales quicker and even land deals that they might have otherwise missed out on. One of the most popular ways jewelry sales reps are using technology is with E-Catalogues. The days of carrying around a paper book with you to sales meetings have been completely replaced with digital catalogues. This gives you several advantages:
- Give multiple views of your products
- Have a full description of every piece
- A more beautiful and vibrant display for your jewelry
- Easily place orders on the go
With paper catalogues, you’re fairly limited in terms of how your products are displayed. You typically are only able to get one image of each item and that image isn’t the greatest quality. This can be very detrimental in jewelry sales. It’s difficult to display the beauty of diamonds and gold on thin magazine paper. You don’t want clients thinking you’re selling cheap silver jewelry because the metallic look cannot be captured in a regular catalogue. Using an E-Catalogue eliminates all of the issues you encounter with traditional catalogues and is definitely a must have tool for any jewelry sales rep. You can display products at multiple angles to get a 360 view of each piece. In addition, you can also easily navigate your products through the use of tags and categories. It makes finding particular necklaces, bracelets, or other items a breeze.
Credit Card Reader
If you’re a traveling jewelry sales rep or have a kiosk, you’re going to need an easy method of accepting credit card payments. Since more and more people are starting to use credit cards for high priced commodities such as expensive jewelry, a credit card reader can be very useful. You’ll want a reader that you can attach to your mobile device such as an iPhone, iPad, or any other compatible device.
By failing to be able to conveniently take credit card payments, you will potentially lose out on potential clients. In the past, jewelry reps would frequently accept checks as payments, but we’re starting to see a significant decrease in the amount of consumers that use checks or even carry a checkbook with them.
Online ordering system
In addition to your E-catalogue, you’re going to need a system in place for you to place orders for your clients immediately and cut down on any delays. In today’s fast paced business world, consumers want their goods immediately and don’t want to wait around for you to fill out an order slip, take the slip to the warehouse, confirm orders, etc. Instead, you should be able to easily place orders while on your sales visits and move the process along quickly and efficiently. A client may ask you to view birth stone bracelets, but when you arrive they may decide they want to order some of your crystal earrings, and a jewelry box.
If you have several different sales reps working for one company, each one will have their own list of clients and information specifically for them. But you will also have group goals and information that’s needed for the entire sales team. For this reason, it’s very important that you have account management software to help keep everyone organized and on the same page.
When you don’t have a universal system that everyone can use, some reps might be out of the loop on new watches just got in or new team objectives. Bring all of your jewelry sales reps together with one tool that everyone can use to connect.
Utilizing the tools mentioned here will help improve your sales team. Don’t be afraid to start integrating new programs available that are designed to make jewelry sales easier.
|Ofer M. Yourvexel has been WRNTY’s CEO since 2009. His management experience spans the global high-tech and retail sectors. Before joining WRNTY, Ofer served as VP and Head of Information Management Products at Amdocs (NYSE:DOX) and Managing Director of International Operations at Jacada Ltd. (NASDAQ:JCDA). Ofer holds a BSc in Industrial Engineering and Management from Tel Aviv University.|