Not familiar with SodaStream? Unlikely but just in case here’s a refresher…
This iconic brand is the world's leading manufacturer and distributor of Sparkling Water Makers, which enable consumers to easily transform ordinary tap water into sparkling water and flavored sparkling water in seconds.
By making ordinary water more exciting and fun to drink, SodaStream (NASDAQ: SODA) helps consumers drink more water.
SodaStream products are available at more than 70,000 retail stores across 45 countries, including approximately 13,000 retail stores in the United States.
So what’s the problem?
SodaStream are doing very well - they’ve grown organically very quickly, not only in the US, but internationally. This had led them to deploy disparate sales and retail execution systems and practices across the many regions the company operates in.
SodaStream needed a single, global-ready B2B sales and retail execution platform to unify sales and merchandising operations worldwide. They needed a solution that would enable them to boost productivity of their field sales staff, gain timely sales insights for smart decision making, and standardize field sales operations.
The next step – SodaStream identify their requirements
Based on their existing business model but also looking to the future, SodaStream sought a single cloud-based platform that could integrate CRM, order taking, retail merchandising, and direct store delivery functionality into an easy-to-use mobile solution with multi-language and multi-currency support. Tall order.
The solution needed to be easily configurable to continually meet the ever-changing requirements of the regional markets. They were looking for a single, global-ready B2B sales and retail execution platform that could be implemented as quickly and easily as possible.
The selection process
The selection process was headed by Sodastream’s corporate IT, working with the company’s regional IT heads. The business sponsors for the project, from SodaStream’s US retail operations, worked hand-in-hand with their IT counterparts. As you would expect with such an important global decision, the process was lengthy and rigorous. SodaStream did their due diligence thoroughly, having considered over a dozen cloud CRM and retail execution solutions.
SodaStream selected Pepperi, citing its unmatched functional B2B sales support of sales reps, merchandisers, and route accounting staff as a significant factor in the decision. Pepperi's mobile CRM and merchandising software would give all field staff the necessary tools to make their jobs easier and of course improve field sales performance.
In addition, Pepperi emerged as top-of-class for its code-free and simple configurability, offline operation, ERP integration, and native deployment to any mobile device – iOS, Android, and Windows. All key requirements by SodaStream.
SodaStream’s feedback, so far
George Bowley, US IT Director for SodaStream…
“My team was able to set up Pepperi for our US pilot within a couple of weeks. Pepperi’s magic lies in its flexibility, which allows us to modify workflows, business rules, and forms quickly and easily – without writing a single line of code.”
Kristen Anderson, Director of Retail Operations for SodaStream…
“As part of SodaStream’s Retail Operations 2016 key initiatives, we set forth to streamline our communication methods and develop a corporate-driven in-store strategy. Pepperi allows us to meet these goals, providing our investors with insights into measurable key performance indicators and return on investment.”