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Three enlightening articles by our CEO Ofer Yourvexel were recently published on prominent websites. We highly suggest you take a few minutes to look them over.


Man vs. machine: Which is better at converting sales?

Technology replaces people – that’s a fact. The things that made our society more productive could now be contributing to its decline as humans are less in demand. But have we arrived at the point where the salesman is no longer needed at all? Let’s find out in the ultimate battle of man versus machine.

Read the whole article here: http://thenextweb.com/entrepreneur/2014/04/30/man-vs-machine-better-converting-sales/


4 Ways to Improve Your App UX

When creating your app, user experience is always a major factor. However, many app developers don’t make it a big enough priority, and become caught up in assuming their idea and design works without actually factoring in true users’ experiences. So, here are 4 ways to improve your app UX.

Read the whole article here: http://www.sitepoint.com/4-ways-improve-app-ux/


B2B Sales and Marketing Trends

The Internet and mobile technology has not only affected our personal habits, but has also brought big changes to B2B marketing and sales techniques. With so many new trends popping up to increase your B2B leads and sales, which should you implement to have the biggest effect?

Read the whole article here: http://corp.izea.com/2014/04/29/b2b-sales-and-marketing-trends/


About The Author

Stacey Woods
Stacey Woods
Stacey Woods is the Senior Business Development Manager at Pepperi. She has extensive experience in B2B sales and understands the many benefits that can be gained by automating and syncing the different sales channels in a company.