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If you’re sales pro, you’re probably familiar with the sales pipeline. This traditional approach to selling is based on tried-and-true methodology and has been proven to be a great technique for sales teams because it helps keeps individual sales reps organized and tracks leads at every stage.


The sales pipeline is an effective method designed to ensure potential leads do not slip through the cracks. If the sales pipeline is followed correctly, a sales team’s time is maximized and each individual’s efforts are combined in the most effective way possible. Furthermore, the sales pipeline helps teams keep track of engaged consumers, prospects, and marketing qualified leads so that sales teams understand engagement levels of qualified leads and can identify which leads need more time to nurture.


So what is sales pipeline software and why is it important?


In today’s advancing technology age, sales pipeline software helps sales teams keep track of every step of the sales process, reducing inevitable human errors and taking the surprises out of the end of the month report.  In a perfect world, every salesperson would be on top of all of their sales at every moment of the day, letting no prospect wander from their sight or no unqualified lead go unmurmured. But we all know that’s not how it goes. And that’s not your fault. Sales pipeline software is here to help.


What exactly does sales pipeline software do? It helps you and your team…


  • Organize

○     Stay on top of individual and team sales

  • Focus

○     Use sales pipeline software to optimize your target goals

○     Know what’s happening at every step of the sales process

  • Track

○     Plan, understand, and communicate metrics across your team

○     Predict future sales revenue

  • Communicate

○     Comment on your co-workers’ recent and past sales

○     Keep in touch with a detailed task management system

○     Talk more effectively with other members

  • Analyze

○     Great analytics help you understand what’s behind current and past sales

○     Make predictions so there are no surprises to come


At its core, sales pipeline software meshes the traditional methodology of the sales pipeline with feature-packed technology. Each individual sales pipeline software tool varies, but they all help sales teams keep track of where leads are in the sales process. It’s important for sales reps to keep in contact with leads that need nurturing appropriately and effectively, and with simple, customizable reminders, sales pipeline software can be utilized to help team members stay on top of the tasks that matter.


Most importantly, sales pipeline software gives your team the tools you need to stay in touch about important information on the go, cutting out unnecessary email threads and text messages. Now there aren’t any questions about who is responsible for which task - with comprehensive team-based tools, everyone can be in the loop about who is handling which leads, and it’s clear when task deadlines are due. Sales pipeline software also cuts down on wasted time scrolling through phones or laptops for information - now, you can find everything you need in one easy-to-understand place.

About The Author

Stacey Woods
Stacey Woods
Stacey Woods is the Senior Business Development Manager at Pepperi. She has extensive experience in B2B sales and understands the many benefits that can be gained by automating and syncing the different sales channels in a company.