Brands and wholesalers are waking up to how technology is changing around them, especially when it comes to sales software. It’s no longer feasible for sales reps to carry heavy catalogs or huge briefcases with samples when all their information can be carried on a tablet. Sales software has changed the game entirely by providing agility and mobility.
But not all sales software solutions are the same, so how can you find the sales software that will fit your business like a glove?
Your industry makes a difference
You may think that selling is selling, regardless of what you’re selling. But that’s not strictly true. Your business will face different challenges depending on your industry and have different requirements.
For example, the fashion industry is seasonal, with stock frequently changing, so a flexible e-catalog is vital to accommodate different catalogs for different seasons.
Fast-moving consumer goods such as food and beverages have a high turnover so it’s important to maintain shelves stocked at optimal levels. The priority for this industry is likely to be efficient productivity and direct store delivery.
The jewelery industry sells many variations of the same item, with a different gemstone or the same item in gold or silver. Jewelery wholesalers need help to simplify their complex order taking system.
Who will be using the sales software?
Your sales reps have their own unique challenges - a huge amount of customer data to manage, how to plan customer visits time effectively and more. Being out in the field means they are not easily contactable and can’t always guarantee an internet connection.
Mobile sales software means they have access to customer information wherever they are and on offline connection won’t stop business if the internet connection goes down.
Bring Your Own Device (‘BYOD’) is important because you save money by eliminating the need to buy each employee specific devices and equipment. Your sales reps can use devices they are familiar with, boosting their productivity and increasing job satisfaction.
Your sales managers face different challenges – monitoring and tracking their sales reps activities, communicating with them effectively and analyzing sales data.
Robust sales order management software will help them oversee the entire sales process.
What must you consider when deciding between configurable or ‘out-of-the-box’ software?
Time restraints will be your biggest consideration. Do you need a quick implementation or are you prepared to spend time waiting for a configurable set-up?
Look at the costs. What will be the ROI? Are there ongoing costs for upgrades or customer service?
How much coding is needed to make changes? Do you need the original supplier to help or can you configure changes yourselves?
Once you’ve thought about the above questions, you’ll know which sales software will fit your business like a glove.