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If you are a consumer goods brand or wholesaler, you are probably always thinking about how to grow your business. The easiest way to increase sales is to improve and streamline your sales process, and the easiest way to do that is with an online sales app.

You want to keep up with your competitors and using paper and pen these days can make your company appear very old fashioned. Companies using mobile devices in a B2B environment are seen by many as progressive, dynamic and responsive, giving the impression that your sales reps are technologically savvy. If you are ahead of the game in how you sell you are more likely to be the same with what you sell.

So, which new sales behaviors can, and should you adopt by using a mobile sales app?

1.      You will be proactive rather than reactive

When you have all your customer details easily accessible it is simple to sort them by when they were last visited, who are new prospects, who needs a follow up and more. All of which means you are in complete control of who you contact with a 360° view of all your customers. You can arrange a visit to those who have not been seen in the last few months or those that haven’t made a recent order. No new prospects will slip through your fingers as you will be able to see all contacts made by anyone in your company via your mobile CRM system.

2.      You will control and manage your own time

If the app is on your mobile then you can take advantage of the built in GPS functionality and you now have an effective sales route planner can help by enabling your sales reps to schedule tomorrow’s sales route in just a few clicks.  In addition, Sales Managers can visually plan, schedule and track each sales rep, geo-tagging and time-stamping them along their route. Using the latest technology makes sure each route is arranged in the most efficient way taking into account accidents, traffic or delays - resulting in less time wasted and more time selling.

3.      You will improve your customer relationships

Your company’s relationship with your customers, is in part, based on understanding your customers buying journey which needs to be as quick and easy as possible as everyone is busy. A good working relationship is also created by how much your customer thinks you care about them and their individual business. They want to feel special and looked after and an online sales app helps you achieve that aim by giving you the tools to know your customer better even when you are in the field

A mobile CRM system provides instant access to all sales and customer data from one central interface. Every customer interaction is recorded and immediately accessible. Sales and support staff will know every detail about your customer, so they can provide a truly personalized experience based on their individual purchase history and requirements.

4.      You will manage your staff effectively

Effective communication between teams is a must in any successful brand or wholesaling business.  How can you ensure you are on top of your sales team and also keep them in the loop when things change? CRM software will help you manage internal transitions more successfully – something employees will be very grateful for. You’ll notice less duplicated efforts, fewer mistakes and no lost data.

5.      You will work from anywhere, anytime

A mobile sales tool will ensure you are never chained to your desk. Anywhere you go, you take the information with you, so you can answer customer queries, follow up on orders, make a new sale and more. Ensure you invest in an app that has offline capability, so you are never interrupted, even when your internet connection is patchy or non-existent.

About The Author

Stacey Woods
Stacey Woods
Stacey Woods is the Senior Business Development Manager at Pepperi. She has extensive experience in B2B sales and understands the many benefits that can be gained by automating and syncing the different sales channels in a company.