Ecommerce is now second nature to consumers with many of us preferring to buy online rather than in a bricks and mortar store. But for many brands and wholesalers, B2B ecommerce has always been an afterthought.
But did you know that the B2B ecommerce industry is now twice as big as the B2C market? It has reached the point where if you are a brand or wholesaler, you can’t afford to not have an online presence. So, you really should be thinking about investing in a B2B ecommerce solution sooner rather than later.
If you’re also a QuickBooks user, you will need to integrate your data from there into your ecommerce solution. But which is the best ecommerce solution to use to integrate seamlessly with your existing QuickBooks software?
What’s wrong with a separate ecommerce platform? Do I need to integrate with QuickBooks?
QuickBooks is advanced accounting software that helps you manage the operational side of your business, from payments to stock control. In fact, anything related to finance and accounting. This is why it makes sense to combine it with your customer facing B2B ecommerce solution. They are 2 parts of the whole sales process. If the two systems work independently and don’t share their data, you will create a headache for your company that is completely avoidable.
Orders, items, inventory, customer, shipping and tracking data must transfer seamlessly between the two solutions.
It simply doesn’t make sense to choose a B2B ecommerce solution that cannot be integrated with QuickBooks.
How can I take control with a QuickBooks ecommerce solution?
Ecommerce is all about the customer experience. It is no longer enough to compete on price and product quality. 70% of customers say the increase in technology has made it easier than ever for them to find another supplier if they’re not happy with your service. So how can you control your customers online experience?
Integration between QuickBooks and your ecommerce solution eliminates double inputting and the mistakes often made via manual entry. You are in control of your data and can ensure it is consistent across both solutions providing a flawless experience for your customers.
You are also in control of shipping, inventory, invoicing – all the data you need to make your complete sales process run smoothly and efficiently, keeping your customers happy and increasing your sales.How do I know which ecommerce solution to choose?
How do I know which ecommerce solution to choose?
As we’ve already mentioned the online customer experience is paramount when choosing an ecommerce solution to work with your QuickBooks software. Firstly, it’s important that it’s visually appealing and easy to use but you must remember that your B2B customers are very different to B2C ones. They have different needs and requirements and need to be thought of as individuals.
They are accustomed to your sales reps guiding them through the order process so your solution must be simple, user-friendly and easy to navigate so they can find what they need quickly and easily.
You may have personalized pricing for them or need customized catalogs, so your ecommerce solution must be flexible enough to accommodate all their unique needs.
Keeping their requirements in mind, your ecommerce platform must provide all the information for them to monitor their orders. They will want to see their previous purchasing history, estimated shipping times, an immediate email confirmation after purchase and more.
If you find a strong QuickBooks ecommerce integrated solution you will be able to vastly improve your efficiency and productivity.