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According to the results of a survey just released by Gartner, CEOs and executives are bullish about technology-related business growth in 2014 and 2015. The responses of 410 business leaders worldwide indicated that CEOs want to apply technology for growth, rather than internal cost and efficiency. The survey showed that growth is by far the biggest consideration, almost equaling the sum of the next three issues on the list of top strategic business priorities.

Technology has always been visible during the last decade of Gartner's CEO surveys, but not to the extent as it is in 2014. With a lower perception of risk, business leaders are apparently prepared to invest in longer-term growth with IT issues much more in the foreground, and are taking a higher personal interest in applying technology more aggressively in their companies.

Gartner also asked respondents about their most important technology-enabled capability investments over the next five years. This year the top of the list is dominated by front-office/revenue-winning capabilities that are used in sales and marketing. The next step will be for CEOs and CIOs to work together to match the use of the latest technologies to the specific kind of growth that the business is trying to achieve.

To read more about the 2014 Gartner CEO and Senior Executive Survey, click here.


About The Author

Stacey Woods
Stacey Woods
Stacey Woods is the Senior Business Development Manager at Pepperi. She has extensive experience in B2B sales and understands the many benefits that can be gained by automating and syncing the different sales channels in a company.