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The start of a new year is always a good time to look at new trends in B2B sales and marketing. Here's what Christopher Ryan, CEO of Fusion Marketing Partners says will have the most impact on a company's ability to gain and maintain competitive advantage in 2014.

  1. High-quality, relevant content is becoming more important than manipulating SEO and packing in keywords.
  2. Multimedia and visual storytelling such as infographics and SlideShare presentations to draw prospects in.
  3. Reps get involved much later in the selling process since prospects are doing their homework and researching options before approaching them.
  4. Mobile-friendly content with responsive designs that optimizes a website’s layout, in order to let prospects quickly find what they’re looking for.
  5. Sales response time is crucial; delaying a follow-up call by a few hours can have a huge impact on a close rate.

We highly recommend that you take 5 minutes to read this enlightening article here.


Ofer Kfir Loves to talk about technology & tools for sales people. Evangelist at WRNTY and the #1 user of SupeRep™!  Father, a professional skier and traveler.

About The Author

Stacey Woods
Stacey Woods
Stacey Woods is the Senior Business Development Manager at Pepperi. She has extensive experience in B2B sales and understands the many benefits that can be gained by automating and syncing the different sales channels in a company.