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getting ready for the tradeshow

Our marketing team attended several international trade shows in January and returned with a startling revelation: Most companies are still taking orders on paper!  It seems that the majority of exhibitors have not yet internalized the huge advantages and/or the super-affordability of an automated sales solution.

The numbers speak for themselves. Let’s say your sales reps place 500 orders during the course of a trade show: If they’re really fast, each order takes 5 minutes to write up. That works out to 2500 minutes or more than 40 hours, (5 working days) spent on order entry alone – and that’s without accounting for coffee breaks or the sales pitches.

paper work or trade show app?The show is over, and now your admin staff has to go through the orders and enter them into the system. Inevitably, they have trouble deciphering handwriting so they need to call the reps, leave messages and wait for their reply. Then there are orders that were taken for items not in stock, in which case the customer also needs to be contacted. Tasks like these easily tack 50% on to the total number of man-hours. So instead of 5 days, processing all the orders ends up costing a business at least 7.5 days.

You don’t have any of these issues with a mobile sales rep app. And what does that cost?  A top of the line solution like SupeRep™, which provides catalog presentation, order-taking and CRM, works out to less than the price of a cup of coffee a day at the show!

You can even try out Pepperi's Trade show app for free during a trade show. Many of our long-time customers started out exactly that way. Now if that’s not immediate ROI, we wonder what is.


Ofer Kfir Loves to talk about technology & tools for sales people. Evangelist at Pepperi and the #1 user of SupeRep™!  Father, a professional skier and traveler.

About The Author

Stacey Woods
Stacey Woods
Stacey Woods is the Senior Business Development Manager at Pepperi. She has extensive experience in B2B sales and understands the many benefits that can be gained by automating and syncing the different sales channels in a company.