B2B companies are realizing the huge revenue opportunities and cost savings that can be achieved by moving their offline B2B customers to also shop online. In fact, according to a Forrester survey, 51% of B2B companies are seeking to implement omni-channel initiatives because the omni-channel customer has a higher life-time value.
Many businesses embark on their B2B e-commerce operations with a traditional web portal to present their product catalogs and provide an online shopping cart to place orders. Business should also take a close look at implementing a mobile storefront app as an additional, perhaps even more effective B2B e-commerce vehicle.
For retail stores, a mobile storefront means simple, accessible and lightning-fast self-service ordering on an app that’s easy fun to use. For the brand and wholesaler, it provides better and differentiated customer experience and greater adoption of the B2B self-service channel.
Stand out from the crowd
A mobile B2B e-commerce app can elevate your brand and provide a differentiated buying experience to your retail customers. An intuitive B2C-like shopping cart experience, with lightning fast response time, smart search capabilities, including bar-code scanning, to quickly place orders, will make it easy and fun for customers to do business with you. Provide them with full visibility into prior purchase orders, future delivery dates, best-selling items, and more, using a simple, self-service dashboard.
Mobility means accessibility
Brands and wholesalers can let their retail customers browse their catalogs and order what they need, when they need it – behind the counter, while stock taking in the store, in the office, or at home. With a mobile B2B e-commerce app, convenience is never an issue for placing orders.
Always on, regardless of internet connectivity
A native mobile e-commerce app that's fully functional in offline mode will enable your retail customers to order anywhere, anytime, directly from their tablets, even with a poor or absent Internet connection.
Capture multi-media customer feedback
A mobile app which provides your customers an easy means to attach photos and videos taken at the store to customer surveys allows you to get timely and detailed feedback from your customers. Information about new product introductions, faulty merchandise, customer service issues and more are now easily collected without having a sales rep visit the retail store.
Consistency of customer experience
If your reps use a mobile order taking, then your mobile storefront app should provide the same e-catalog capabilities and look and feel that field sales reps use to showcase your products. This will ensure a consistent customer experience no matter which channel they use to buy from.
The bottom line
There are tangible business benefits to using a mobile app as a B2B e-commerce channel to your customers. AAB fashion saw their sales soar by more than 20% with the deployment of a mobile B2B storefront app.
Increased B2B e-commerce adoption means bigger business, which, at the end of the day is what we're striving for….learn about Pepperi's mobile storefront app in this short video clip:
[embed width="700" height="500"]https://youtu.be/rkf5z0jvs14[/embed]